With a just a week left for Hero Indian Super League to kick off, Chennaiyin FC has announced that India’s leading multiplex chain, PVR Cinemas, is set to continue as the club’s Official Multiplex Partner for the 2020-21 season.
The announcement has come at the most opportune time as movie theatres have started to re-open across Tamil Nadu from November 10 onwards. Being the movie exhibition industry leaders in the country and especially Tamil Nadu.
PVR Cinemas is renowned for providing a premium experience for movie-goers. And also, Chennaiyin FC being one of the most successful ISL teams with two titles to their name, their ethos found the perfect match in PVR Cinemas last season with cinema aficionados and football lovers benefitting richly from the association.
Chennaiyin FC’s ISL 2019-20 journey had all the ups and downs of a movie thriller – from the penultimate spot in the points table to putting together a formidable run and making to the play-offs, with eventual heartbreak in the final, it was almost a near-fairytale finish.
Now, reconvening in Goa ahead of the forthcoming season, Chennaiyin FC will be hoping it as a photo-finish this time around. However, it is going to be a season played behind closed doors without fans due to the pandemic outbreak earlier this year.
Hence it will be the club’s endeavour to provide its ardent supporters with an experience to remember through this partnership with PVR Cinemas, by bringing out innovative fan engagement initiatives through the same. “We enjoyed a fruitful relationship with PVR Cinemas off the pitch as the boys put up a stunning show to reach the final on it. There is real synergy between our brands and huge potential to reach the masses in Chennai and Tamil Nadu through the same. In this unique season, together we hope to give our fans as well as those going to the movies a fitting return in a safe and responsible manner,” said CFC co-owner Vita Dani.
CEO of PVR Cinemas, Gautam Dutta said, “In this celebratory festive season, we have got two big announcements to make jn order to add to the festivities in Chennai. We are delighted to announce that we have finally reopened our theatres in Tamil Nadu, and we are extremely happy to bring your favourite entertainment back. It is also with great pleasure that we announce our collaboration with Chennaiyin FC for the second consecutive year. We are very proud of our association with Chennaiyin FC because of their enormous support and love from the people of Chennai. We would also like to take this opportunity to wish Chennaiyin FC the very best for the upcoming ISL season. It is our sincere hope that they bring much happiness during this holiday season.” The forthcoming season of ISL will be kicking off on 20th November and Chennaiyin FC’s first match is against Jamshedpur FC on 24th November.
